Observations

Real Estate is local and everyone’s situation is “similar” yet unique.
Real Estate provides shelter, lifestyle, pride and a pathway to wealth.
For most people our home is our sanctuary for our family.
Real estate is about property, people and financing.
“Too much” information available confuses many first time buyers.
“Location, Location, Location” is important.
The Taxpayer’s Relief Act of 1997 currently offers one of the best wealth building strategies available to the average homeowner.

Timing, Condition, Price, Terms and Financing is also important”.
FSBO property is usually overpriced, unless it sells within the first two weeks.
Real Estate has normal business cycles where prices can and will fluctuate.
It is difficult for many people to negotiate unemotionally.
A paradox: When buying a home, be very patient looking for the right opportunity; when you find it move on it quickly.

Sellers reduce stress and maximize returns by pricing their home correctly.
Most, but not all, new listings are overpriced.
Different types of Real Estate markets require different strategies.
If markets are going up, price your home above current prices if you are selling.
If markets are going down, price it below current prices.
It is possible to structure win-win transactions where everyone benefits.

An experienced Real Estate professional may save you money in most markets.
Time is valuable; but Agents get paid for Results, not time.
A professional Real Estate Broker or Agent can help reduce the stress of complicated transactions, like buying and selling simultaneously.
Dual Agency is illegal in Florida as Real Estate Agents cannot serve two masters.